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Have you ever gone out on a first date where the person you were with complained about his/her work, ex, etc? Such negative talk is a major turnoff. Likewise, negativity is a major turnoff in your profile. Being positive is like a magnet. Being negative is like wearing a skunk aroma. Here's how one person actually began her profile:

"To be quite honest, I have been putting this off as long as possible. I have friends who use Match and have had some terrible dates."

This begs to ask, "what are you doing here?" Now contrast that to this profile introduction:

"I've heard online dating is a great way to meet awesome people and that's why I want to meet you."

Which one of these profile intros is more attractive? The one who wants to date "losers" or the one that wants to date "winners"? Psychologically everyone wants to be a winner. Therefore in your profile, avoid anything negative like the plague. Be positive.

If you have anything negative in your profile ("I hate country music," "the last guy I dated was a liar and cheater," "I'm sick of being alone," "I'm sick of the bar scene," etc.) then go edit it out immediately and replace it with something positive ("I love independent music and artists, like..."). Always be positive; not just in your profile, but also in life.